tag:blogger.com,1999:blog-50899592742965617422024-02-07T02:19:08.244+00:00Small Bears And BogeymenWe like to make eye contact on public transportLuke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.comBlogger164125tag:blogger.com,1999:blog-5089959274296561742.post-66768471581009935882011-04-11T14:42:00.003+01:002011-04-12T12:06:53.269+01:00Young Team of the YearWoah, only just realised it has been November since our last post....I blame the copywriter personally. So...<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/393/?sURL=http://offlinehbpl.hbpl.co.uk/News/OMC/906D5421-D005-621B-85B134ADBCF4E68C.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 215px; height: 143px;" src="http://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/393/?sURL=http://offlinehbpl.hbpl.co.uk/News/OMC/906D5421-D005-621B-85B134ADBCF4E68C.jpg" alt="" border="0" /></a>It's that time of year again and as the sunshine began to grace London's shores we headed over to the London Art House for the Young Team of the Year competition run by the Newspaper Society.<br /><br />Another one-day competition, the idea is to answer a brief in 5 hours and present it, all with the focus on local media. Our brand this year was Mars and the brief was pretty good, focusing around their sports credentials. Once again, our good friend and fellow YCCer Julia Earthrowl came up trumps (the girl with the Midas touch obviously - she came runner up in the UK last year, then only went and won Best YET in Belgium) with her partner and also fellow YCCer, Polo.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmf57dtUxEysMaOde-v4qK4Nmv4f8WcRMhAvWmJpi44uDimRS0dxgcxH948tYhf0A2aB8Q2hkVBJGIibiGRkfDlZ1Q7FXZYELoTS9R-vwrpJrD9rCDQDPbu6nSIa6wd4M8imWJxE4rBaM/s1600/photo%255B1%255D.JPG"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 410px; height: 305px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmf57dtUxEysMaOde-v4qK4Nmv4f8WcRMhAvWmJpi44uDimRS0dxgcxH948tYhf0A2aB8Q2hkVBJGIibiGRkfDlZ1Q7FXZYELoTS9R-vwrpJrD9rCDQDPbu6nSIa6wd4M8imWJxE4rBaM/s1600/photo%255B1%255D.JPG" alt="" border="0" /></a><br />There was a pretty impressive judging panel lined up, featuring Shaun McIlrath (ECD of Iris), Phil Kitching (DCD of Iris) Paul Belford (ECD of Thisisrealart), Tiger Savage (ECD of Tiger'sEye), Joe De Souza (CD of Karmarama) & Sam Ball (CD of Lean Mean Fighting Machine). Stef Jones (CD of Big Al's Creative Emporium). As with last year, once the judges arrived, they went around the groups seeing if they could offer bits of advice before the final bell went.<br /><br />We'd love to show you what work we came up with, unfortunately all our scamps were destroyed in a mini flood at the Art House. It does sound like a bit of a 'dog ate my homework' tale but we can assure you our ideas weren't THAT bad.<br /><br />There will be a full write up of the day on the YCC website soon so if you'd like to read a bit more, head on over! In the meantime, congratulations again to Julia and Polo and to runners-up Dave Wigglesworth and his partner.<br /><br /><div style="text-align: left;">PS cheers to <a href="http://mlcuthell.blogspot.com/">Mike for me pilfering his pics and list of peeps</a>. You know I love ya!<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyVWQrJENRYtPjEmiHLPTE8xDf_WSM0rYPRzk-fKV843_mBbktSygatetG63a9GvPUrB6kLUBB7NifNKeVRZ3bx37IHRD1PKcPhC5n5vTM0i5OhcYFLMbNXZ8a-hrI61ZG4R8DgxpzJ6MV/s1600/geek-1.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 217px; height: 270px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyVWQrJENRYtPjEmiHLPTE8xDf_WSM0rYPRzk-fKV843_mBbktSygatetG63a9GvPUrB6kLUBB7NifNKeVRZ3bx37IHRD1PKcPhC5n5vTM0i5OhcYFLMbNXZ8a-hrI61ZG4R8DgxpzJ6MV/s1600/geek-1.jpg" alt="" border="0" /></a><span style="font-size:78%;">Don't say I never told you Mike was a sexy bitch</span><br /></div></div>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com7tag:blogger.com,1999:blog-5089959274296561742.post-14674625893059680132010-11-10T12:47:00.007+00:002010-11-10T12:57:43.479+00:00The Young Creative CouncilThe last few months have seen us become involved with the Young Creative Council. We blogged about Unite II, a portfolio night that went down a storm, and have been organising a few bits and bobs around that. One of the things we've been trying to organise is to try and get regular contact with universities around the country and start to work with them. So, Luke and I headed on down to UCA Farnham along with a few other grads in the hope that some of our enthusiasm and stories of our own experiences would rub off and inform the next generation of grads about some of the goings-on in the industry.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJn-Pgz6TubZq3G91Rt_piownzYheZHyg-tYSLrEFHFK_2f343mQWqPseJiILg5JvUzS8X-j4P9ToIeTT-KokyGgLBVneklWZ-eEMEwE5c9zuxYxZs4Uht73JlaK491ukeNOWb6Vcn91vw/s1600/ycclogo.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 370px; height: 107px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJn-Pgz6TubZq3G91Rt_piownzYheZHyg-tYSLrEFHFK_2f343mQWqPseJiILg5JvUzS8X-j4P9ToIeTT-KokyGgLBVneklWZ-eEMEwE5c9zuxYxZs4Uht73JlaK491ukeNOWb6Vcn91vw/s400/ycclogo.jpg" alt="" id="BLOGGER_PHOTO_ID_5537903394086258786" border="0" /></a><br /><p>A few Mondays ago, Luke and I journeyed down to our old uni, UCA Farnham, to give a little talk on our progress in the industry and for us in particular, to give the YCC a face (albeit a couple of ugly faces) to some of the newest grads.</p> <div id="attachment_781" class="wp-caption aligncenter" style="width: 610px;"><a href="http://youngcreativecouncil.files.wordpress.com/2010/11/uca-talk.jpg"><img class="size-full wp-image-781" title="uca-talk" src="http://youngcreativecouncil.files.wordpress.com/2010/11/uca-talk.jpg?w=600&h=165" alt="" height="165" width="600" /></a><p class="wp-caption-text">Some of the lovely Farnham-ites</p></div> <p>It was great to see how our old course had grown. When we were there our class had about 30 people. The first year now has 65 students – quite an impressive increase. More impressive still was that most of them turned up again after lunch! We obviously didn’t bore them enough.</p> <p>Fellow grads who presented with us were Louis Downs, a spirited entrepeneur, Lauren Dyer, now at DDB Health, Helen Trickey and Becky Coyle (UCA Epsom grad) from Rufus Leonard and Will Marsden and his partner Jordan Down from Ogilvy. All of us offered a slightly different perspective; Louis has gone it alone since graduating, having dabbled in publishing, web design and branding; Lauren (who is easily the most motivated person I’ve met) tried to encourage people to avoid fear and ‘do’; Helen and Becky described their respective roles at the agency, from branding to digital design; and Will and Jordan described their experiences or differing cultures at agencies and their way of approaching and delivering work.</p> <p>As I’ve said, the purpose of our talk was to offer the students a bit of advice from people who have just gone through what they are about to go through. Luke and I found that once we left uni, we weren’t under-prepared but we certainly didn’t expect the situation to be as it was. We don’t in any way profess to know everything or to have it right – but who does? All we can do is offer our perspectives and hope that our mistakes can be built on by others so that they don’t make the same mistakes.</p> <p>University is the perfect place for groups like us to have contact with – our experiences are still very fresh in our minds, and we know what extra stuff we would have benefitted us whilst there. As well as that, once students graduate their time will be taken up with searching for work and worrying about money (now more than ever), so getting in as early as possible can help to avoid or at least curtail certain of these issues.</p> <p>Again, as the YCC, we aren’t a bunch of know-it-alls – we’re learning from all this too – we’re just willing to have our brains picked and are more than willing to help out anyone who thinks we can provide it to.</p><p><a href="http://youngcreativecouncil.wordpress.com/">http://youngcreativecouncil.wordpress.com/</a><br /></p>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com2tag:blogger.com,1999:blog-5089959274296561742.post-79100381357701922422010-10-13T11:54:00.006+01:002010-10-13T12:09:22.892+01:00YCC Unite<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg567mWKV_6dGg_M6NAs11TIWCtZ6y8xS3WAKrPaIabW7Q62Z0hUHaYZdgAA0qNdFeKvYOpxrh2sffSzRamKl1cSvRJHy092thHS4cH2EHRy1jPtdFI8nJdiMn6v_cJa8Irk8e0X3DsqtWg/s1600/poster.png"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 227px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg567mWKV_6dGg_M6NAs11TIWCtZ6y8xS3WAKrPaIabW7Q62Z0hUHaYZdgAA0qNdFeKvYOpxrh2sffSzRamKl1cSvRJHy092thHS4cH2EHRy1jPtdFI8nJdiMn6v_cJa8Irk8e0X3DsqtWg/s320/poster.png" alt="" id="BLOGGER_PHOTO_ID_5527485345734689746" border="0" /></a><br />So it has been a long time since our last post, we have been very busy with a number of things - YCC being the one we're going to talk about!<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghzYPOF4tf0a6sGGl5dgBkoFnowb6kqPLOgLuNCSq9HT_k3A9PiNTPY0kwMeKyzDm1PaODl4gumxhknSHqX_yCUPefkpjGf9zc30y6QROlIpnuQiYKM19rzFWoVclKUP6Hrso09oXJ-aY2/s1600/Picture+2.png"><br /></a><br />Last Thursday, the YCC held our second Unite event, a night showcasing some of the best graduate portfolios out there. The turnout was really impressive, with over 20 teams in attendance and a host of industry representatives from agencies like Inferno, RGA, AKQA, Glue, M&C Saatchi, Work Club, JWT, Ogilvy, Arnold KLP and Creative Orchestra.<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3T-4VNS8ukUJcz6uCdxWCHrjnlksKAu1C3O2vNSq0L2TGG5zgDaD8pAl04n9RqYJsqXC6kogxIJvVDFakSg8Q3e1rJSACLYeb1xxnFaDGB61So8de7DnJ4E1HdFWlCh7PmphuKstd7rKD/s1600/Picture+2.png"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 213px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3T-4VNS8ukUJcz6uCdxWCHrjnlksKAu1C3O2vNSq0L2TGG5zgDaD8pAl04n9RqYJsqXC6kogxIJvVDFakSg8Q3e1rJSACLYeb1xxnFaDGB61So8de7DnJ4E1HdFWlCh7PmphuKstd7rKD/s320/Picture+2.png" alt="" id="BLOGGER_PHOTO_ID_5527485415204405074" border="0" /></a><br />The aim of the night was to try and start a precedent within the industry, grads in particular, where the attitude of self-help and 'doing' is ever present. What the members of the YCC may not necessarily have had when we were looking for jobs is what we are trying to offer, and to create a group of future industry leaders who are united in one goal. We are not here to mentor, but we can offer a perspective that not many others possess as we’ve just gone through the process and know what is lacking.<br /><br />In the wake of the event we’ve had a few people comment, namely <a href="http://sandoz.posterous.com/ycc">Andy Sadoz from Work Club</a> and Chris Arnold of Creative Orchestra. Chris' <a href="http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2010/10/01/young-creatives-are-doing-it-for-themselves.aspx">article on Brand Republic</a> hit the nail on the head, and after all the work that went into the event, it was great to see that those already established in the industry can see how the YCC was born out of necessity - as Chris says "A group of young creatives who rather than sit on their arse complaining there's no jobs and the pay's crap, are getting out there and changing the game."<br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaC5d1kjJBayb0kWu5R6q8dljfiie-dM4gM4NJiAjZlPOdNO3PPeUdCO5nqCHgQfesSd5hMDWig8XgsSVBfokX4Gt-zrDxxugW_eVN84mGvi0auSp_ERQELJinfwor5fX5or2RPuhu1_iB/s1600/Picture+3.png"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 212px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaC5d1kjJBayb0kWu5R6q8dljfiie-dM4gM4NJiAjZlPOdNO3PPeUdCO5nqCHgQfesSd5hMDWig8XgsSVBfokX4Gt-zrDxxugW_eVN84mGvi0auSp_ERQELJinfwor5fX5or2RPuhu1_iB/s320/Picture+3.png" alt="" id="BLOGGER_PHOTO_ID_5527485488348256498" border="0" /></a><br />We may not be experts in our chosen field, but we are the most recent bunch of grads to get jobs after the recession and seeing as all of us are employed at agencies, we can offer those a year or two behind us some first hand advice that isn't available all of the time. Our main aim at the YCC is a sort of selfish selflessness, if that makes sense - the reputation of British teams is suffering (we have been told by a few people that some agencies would rather not hire British teams as they’re perceived as less forward thinking) and we are not prepared to let that happen. Grads from places like Sweden, Brazil and Holland are extremely impressive, and have a lot of backing behind them. If we want the next generation of British graduates to be competitive and among the best in the world, then it is up to us to affect this change.<br /><br />As the YCC mantra dictates, "People who do, change the world. Everyone else is just living here." We'd rather not just live here.<br /><br />Visit the YCC <a href="http://youngcreativecouncil.com/">here</a>.Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-51261215937215499912010-08-19T10:45:00.007+01:002010-08-19T13:01:23.737+01:00Lissie<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.lissie.com/weather"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 230px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3aUr8X2FONll6u28R-Q6qbCCLFAO8FYPaSIcBj3JUUq-oYxi9eHTBtk_woGMvTCPevnMNYseq2cHrymE4VuwIzdE3utw3HCqMk8PJRRt1aLnammZtVUJoPS8sEuusFK3-0MBAHr6hfR3Y/s400/lissiescreen.jpg" alt="" id="BLOGGER_PHOTO_ID_5507082522858284738" border="0" /></a><span style="font-family:courier new;"><br />Well after a number of weeks of inactivity on this blog we're back and with a piece of our work! We have been busy to the max the last few weeks, having just finished an extended stay at Sony Music under the tutorship of Steve Milbourne and Phil Clandillon, two of the coolest and nicest guys we could have hoped to work for. </span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJQHuQuL37x_Vl4gsB_62b33doMp8LSDRjCAHVeBs3yqFxxl9_OVfj3aEp96vBexKJycMsgopFbIPkdy21i_Mex1BBU0srqTXv920FArhqKO0nPYfNdQ745CTtWgZbtendTmYac64eWEDo/s1600/IMG00143-20100715-1813.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJQHuQuL37x_Vl4gsB_62b33doMp8LSDRjCAHVeBs3yqFxxl9_OVfj3aEp96vBexKJycMsgopFbIPkdy21i_Mex1BBU0srqTXv920FArhqKO0nPYfNdQ745CTtWgZbtendTmYac64eWEDo/s320/IMG00143-20100715-1813.jpg" alt="" id="BLOGGER_PHOTO_ID_5507082814179728274" border="0" /></a>We originally came into the Sony fold for a few weeks to produce 'something' for Lissie - a girl with one of the most amazing voices we've heard and down to earth nature to go with it. Steve and Phil are known for their low budget, high impact stuff and amongst other accolades, were Best in Book in this year's Creative Review Annual, so to say we were bricking it would be an understatement. To see why, some of their work is <a href="http://work.clandillon.com/">here</a> for you to take a peek at.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEHAKjACVPpgpfxCgyD_hK0rE_yornoawgpS0CTHxkCs-h97pgNwSxzXf91xxo5AKP8PedWdoZXVgsRupiWs6ilnHs62IUAOc3nNHLcYEuljMKhHDWo-b3-ZRNHWkRvHARd70qLkWluoUw/s1600/IMG00146-20100715-1815.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEHAKjACVPpgpfxCgyD_hK0rE_yornoawgpS0CTHxkCs-h97pgNwSxzXf91xxo5AKP8PedWdoZXVgsRupiWs6ilnHs62IUAOc3nNHLcYEuljMKhHDWo-b3-ZRNHWkRvHARd70qLkWluoUw/s320/IMG00146-20100715-1815.jpg" alt="" id="BLOGGER_PHOTO_ID_5507082979834243234" border="0" /></a>To cut a long story short, our concept was an interactive music video to be controlled by the weather. By clicking on a weather map under the video, the weather data is pulled and represented by the performances of Lissie and her band. After a few evolutions of the idea, the execution was refined and trimmed down to make it work by the boys and Simon Poon Tip, <a href="http://www.ptemedia.com/">producer extraordinaire</a> and all round lovely bloke. The website was made by the guys at <a href="http://www.halfcyb.org/">Half Cyborg</a> who did an awesome job, we think it looks lovely.<a href="http://www.halfcyb.org/"> </a>So, I guess there isn't much else to say from this point other than enjoy<span style="text-decoration: underline;">, <a href="http://www.lissie.com/weather">here's the link again</a>.</span><span style="text-decoration: underline; font-family: courier new;"></span><br /><a href="http://www.halfcyb.org/"><br /></a><span style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;font-family:Helvetica;font-size:medium;" ><span style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;font-family:Helvetica;font-size:medium;" ><span style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;font-family:Helvetica;font-size:medium;" ><span style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;font-family:Helvetica;font-size:medium;" ><span style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;font-family:Helvetica;font-size:medium;" ><span style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px;font-family:Helvetica;font-size:medium;" ><span style="font-family:Calibri, sans-serif;font-size:100%;"><span style="font-size:13px;"></span></span></span></span></span></span></span></span>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-90700727544354615672010-06-20T16:22:00.002+01:002010-06-20T16:29:12.545+01:00Awwwww, ain't they cute?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghHjuQDZF6jfAaa4DLmL1yomTUkT6m1MIcaBRlTLiUJl3hbZzy055qhQVHpAFZDrQqvaKOjAts030zzI0frS9jXUO9RWp2c68oVUa4VLvkomSHhyphenhyphenMRFXAdB4t7LYdXYIGMlsE_vAdISC3y/s1600/younglions.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 286px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghHjuQDZF6jfAaa4DLmL1yomTUkT6m1MIcaBRlTLiUJl3hbZzy055qhQVHpAFZDrQqvaKOjAts030zzI0frS9jXUO9RWp2c68oVUa4VLvkomSHhyphenhyphenMRFXAdB4t7LYdXYIGMlsE_vAdISC3y/s400/younglions.jpg" alt="" id="BLOGGER_PHOTO_ID_5484877022425207554" border="0" /></a><br />Wishing my partner in crime, Luke and our goody buddy <a href="http://www.alfredmalmros.com/">Alfred Malmros</a> the best of luck in Cannes this week. Enjoy the yachts, parties and booze! (Oh and cheers for leaving me with all the work, you monobrowed bastard.)Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-37795939504325595332010-06-10T17:42:00.002+01:002010-06-10T17:44:48.713+01:00An unusual update<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdCQBH7NzGY1UBTl9n8SeYK6oI3hex4wiPG-ZsXvfEv9OcpyLa49fgaKDVvEAU9Kr9FidId3O6ylWsYi1g3Z0xDWXrlmRjGm6F6Ez_2RWgzb2TWS76JuRSxi9BwKQxbyPQNvr1yc3lTr9p/s1600/sony.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 240px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdCQBH7NzGY1UBTl9n8SeYK6oI3hex4wiPG-ZsXvfEv9OcpyLa49fgaKDVvEAU9Kr9FidId3O6ylWsYi1g3Z0xDWXrlmRjGm6F6Ez_2RWgzb2TWS76JuRSxi9BwKQxbyPQNvr1yc3lTr9p/s320/sony.jpg" alt="" id="BLOGGER_PHOTO_ID_5481186614774881730" border="0" /></a><br />Yes, your eyes are not deceiving you, we've finally managed to get a quick post in.<br /><br />Last week we started working at Sony music and will be for here for several weeks. It's a pretty exciting project to be involved in and we're hoping that it'll be our first piece of work that really becomes big.<br /><br />We'll try to provide a few updates.Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-16573273827089138972010-05-25T22:56:00.005+01:002010-05-26T22:08:25.814+01:00A Grown Up MeetingLast weekend Luke had the interesting job of documenting Innocent's AGM with the use of an iPhone taped to a big orange helmet.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2g9BojvGJpgGjbPrUEfUz0IdufJOHVb_QjoqM4oiNc2p0WPRe1rWzKo7cTl6oXOs9Wv4CtswD582N3LbuT9unOnJSmuCqNySLuFpnV_iEhq1Bqr7mfhaqhm4wB22iRbtDHYf4YmW4FQuF/s1600/image.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 138px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2g9BojvGJpgGjbPrUEfUz0IdufJOHVb_QjoqM4oiNc2p0WPRe1rWzKo7cTl6oXOs9Wv4CtswD582N3LbuT9unOnJSmuCqNySLuFpnV_iEhq1Bqr7mfhaqhm4wB22iRbtDHYf4YmW4FQuF/s320/image.png" alt="" id="BLOGGER_PHOTO_ID_5475330516867477298" border="0" /></a><br />You can see the photos that were captured <a href="http://www.innocentagmcam.com/">here</a>, along with a few tweets to add a bit of context. What you might not see are all the faces of the people he walked past on the journey from his house to Fruit Towers or hear the laughter of the people on the tube. That he will be keeping to himself.<br /><br />The Consumer Cam as it was named, was dreamt up by the gang at <a href="http://www.reallyinterestinggroup.com/">RIG</a>. They were asked to make sure the show the day from the consumers point of view, instead of what Innocent wanted to put across. Something that really shows the nice human side to the company and their attempts to be honest in what they do.<br /><br />The day itself was really rather good, with tasting sessions for new recipes, Q+A sessions with the founders and fun presentations to understand the goings on behind the scenes.<br /><br />More of the highlights can be seen on the <a href="http://innocentdrinks.typepad.com/innocent_drinks/agm/">Innocent blog</a> and a video below of all the pictures sped up.<br /><br /><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/uAUlMroGerA&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/uAUlMroGerA&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-47324942311131396162010-05-19T21:15:00.010+01:002010-05-19T23:18:07.281+01:00Well who's a lucky boy then?<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTwlt1VHcO-Xr5UjFlTEyTAOsywF7qwoy5mO_aiEp9Wr7RyHGQ2LPDqp1_zJ9ycMc7CKkDO9cYL5Faz37ZkQKK8NXG-1cFy0bdPS5RZTmMXenZ1KRiUj46cdiWFb0rJberu9000gb0v15n/s1600/lukemanish.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 156px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTwlt1VHcO-Xr5UjFlTEyTAOsywF7qwoy5mO_aiEp9Wr7RyHGQ2LPDqp1_zJ9ycMc7CKkDO9cYL5Faz37ZkQKK8NXG-1cFy0bdPS5RZTmMXenZ1KRiUj46cdiWFb0rJberu9000gb0v15n/s200/lukemanish.jpg" alt="" id="BLOGGER_PHOTO_ID_5473085648460656594" border="0" /></a><span style="font-size:85%;">He's a man's man, according to Foursquare anyway<br /></span></div><br />As well as having been crowned Cyber king of the Guardian competition, Luke was also deemed most manly man of all by FCUK, who were using Foursquare checkins to judge by. In a busy, busy two weeks, he graced with his presence, Wembley stadium, Charlton's mighty Valley, and the not so mighty Selhurst park, as well as a host of burrito joints and pubs. The cunning stunt also decided to name my house in tribute to someone dear to my heart, for which he will eventually pay dearly. As he deceived FCUK of his true manly actions, he has been instructed to buy me some nice socks to appease me for the time being. The joys of being in a creative team, eh? Here's the <a href="http://manifesto.frenchconnection.com/2010/05/foursquare-challenge-winner/">article</a>. And here are our stalk co-ordinates <a href="http://foursquare.com/user/lukeandwilf">Luke</a>, <a href="http://foursquare.com/user/-686124">Wilf</a>.<br /><br />UPDATE: Having worked with Luke for 2 years now, I was shocked and horrified to see this in a phone box up in town one day, I am considering contacting FCUK to have his title removed as this is clearly not manly behaviour and he's been hiding this secret life from all of us...<br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjKP9wB10HmwOXZShuqmOGx3cndcW4WcvN86FPwMBOX-UdB0xiDPhB-YvVpR12Dfva2IG5p0QAAyYPaivgLnR2cg13sj0GEE2dhxcZ9TbgjspQEeiPFdLPpdobHb2emgyBRMjsKPPg6-6i/s1600/nomansharon.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 232px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjKP9wB10HmwOXZShuqmOGx3cndcW4WcvN86FPwMBOX-UdB0xiDPhB-YvVpR12Dfva2IG5p0QAAyYPaivgLnR2cg13sj0GEE2dhxcZ9TbgjspQEeiPFdLPpdobHb2emgyBRMjsKPPg6-6i/s320/nomansharon.jpg" alt="" id="BLOGGER_PHOTO_ID_5473089375117569778" border="0" /></a><span style="font-size:85%;">Shocking, I know, but I guess we all have secrets...</span><br /></div><br />In other news, the 'boy' has also been selected to be the "outsider" at the Innocent AGM, which is happening this coming Saturday. He'll be giving us a bigger report on that after it's all happened. Follow the meeting on Innocent's Twitter accounts <a href="http://twitter.com/innocentdrinks">here</a> and <a href="http://twitter.com/innocentAGMcam">here</a>.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://sledgeblog.typepad.com/weblog/images/2008/06/16/agm.png"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 300px; height: 226px;" src="http://sledgeblog.typepad.com/weblog/images/2008/06/16/agm.png" alt="" border="0" /></a>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-72560162746558899822010-05-19T18:05:00.015+01:002010-05-19T23:40:17.900+01:00We've beenEnjoying spending some time in the company of other creative teams, attending industry events, competitions and generally working on our book. It’s been a busy two months, full with highs and lows but it’s been fun that’s for sure. The main highlights are below, some of which may be old news for some readers who follow our twitter.<br /><br />UK Young Lions winners 2010<br /><br />Luke entered the Guardian Cannes Young Lions competition with our good friend Alfred who is a very switched on lad (Wilf could not enter as he works freelance and is not based in an agency). They did well, claiming a runners-up spot in the print category. Happily, they won the Cyber category with the idea shown in the film below. It means they are heading to Cannes to compete against teams from across the world and to show the world what the UK has to offer.<br /><br /><br /><object width="400" height="225"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=10343093&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=10343093&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object><p></p><p style="font-family: georgia;"><a href="http://vimeo.com/10343093">Centrepoint - Websites Sleeping Rough</a> from <a href="http://vimeo.com/alfredmalmros">Alfred Malmros</a> on <a href="http://vimeo.com/">Vimeo</a></p><br />The Newspaper Society<br /><br />A few weeks ago we also attended the ‘Young team of the year’ competition (Run by the Newspaper Society). We were given a brief to produce a campaign for Strongbow that would run in local media. We had to present our idea to a panel of top judges by the end of the day and the experience of generating ideas in a room full of other teams was pretty rewarding. After speaking to most of the teams, it seems like there was a very similar thought in each teams idea but the teams that won managed to quickly convert it into an original execution. Afterward, some lovely people with cameras asked us all to explain our idea which you can see below (Best to click through to watch it on YouTube).<br /><br /><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/4zjlgsQXDh8&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/4zjlgsQXDh8&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><br /><div style="text-align: center;"><span style="font-size:85%;">Err, yeah.....</span><br /></div><br />We didn’t win but the two teams that did were given the chance to go and face the rest of Europe on another brief at ‘BestYet team of the year’. And we can now report that one of the UK teams (Gavin and Julia) won the competition.Below you can watch a little piece of content that the Newspaper Society have produced to generate views of the work and interest in future competitions (Again best to click through to watch it on YouTube).<br /><br /><object style="font-family: georgia;" width="640" height="385"><param name="movie" value="http://www.youtube.com/v/DUIo_o-osw4&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/DUIo_o-osw4&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object><br /><br /><!--EndFragment-->Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com2tag:blogger.com,1999:blog-5089959274296561742.post-84028584491946179372010-04-21T15:20:00.006+01:002010-04-21T15:33:41.235+01:00An inspiring project <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lukewicker/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>79</o:Words> <o:characters>455</o:Characters> <o:company>Tagworldwide</o:Company> <o:lines>3</o:Lines> <o:paragraphs>1</o:Paragraphs> <o:characterswithspaces>558</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><span style=";font-size:85%;" >This is one of the best ideas we’ve seen in a long time and it’s spurred us into writing a post on here again.
<br /></span></p><p class="MsoNormal"><span style="font-size:85%;">
<br /></span><span style=";font-size:85%;" ><o:p></o:p></span></p> <p class="MsoNormal"><span style=";font-size:85%;" ><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-size:85%;" >Introducing <a href="http://robinofshoreditch.yolasite.com/">Robin of Shoreditch</a>, a collective of people that are using their talent to help the people of Haiti, in the best way they can. They've developed the 100 Brands project. An idea that we should all inspire to create once in our careers, an idea that helps people for a good reason. We cannot fully do it justice, so it’s best to watch the video below as to fully understand how important it is as a project.</span></p><p class="MsoNormal"><span style="font-size:85%;">
<br /></span></p><p class="MsoNormal"><span style="font-size:85%;">
<br /><object width="400" height="300"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9581986&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=9581986&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object></span></p><p><span style="font-size:85%;"><a href="http://vimeo.com/9581986">The 100 Brands Project</a> from <a href="http://vimeo.com/robinshoreditch">Robin of Shoreditch</a> on <a href="http://vimeo.com/">Vimeo</a>.</span></p> <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lukewicker/Library/Caches/TemporaryItems/msoclip/0/clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>28</o:Words> <o:characters>162</o:Characters> <o:company>Tagworldwide</o:Company> <o:lines>1</o:Lines> <o:paragraphs>1</o:Paragraphs> <o:characterswithspaces>198</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal"><span style=";font-size:85%;" >You can view each idea they produce on the <a href="http://vimeo.com/channels/100brands#9582120">100 brands project channel</a> and get a more in-depth look at how the project progresses on their <a href="http://www.blog.robinofshoreditch.com/">blog</a>.</span></p><p class="MsoNormal"><span style="font-size:85%;">
<br /></span><span style=";font-size:85%;" ><o:p></o:p></span></p> <p class="MsoNormal"><span style=";font-size:85%;" ><o:p> </o:p></span></p> <p class="MsoNormal"><span style=""><span style="font-size:85%;">You can donate money directly to the project <a href="http://www.justgiving.com/RobinofShoreditch">here</a>. Let's try and held those in need, rather than bitching about an ash cloud. Spread the message as wide as you can and lets help them get the attention of those brands.</span>
<br /></span></p><p class="MsoNormal"><!--EndFragment--> </p><p></p><p class="MsoNormal"><!--EndFragment--> </p>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-74638176261576159842010-03-17T14:42:00.003+00:002010-03-17T14:46:02.124+00:00Look what Garth said on twitterGarth crooks sent this tweet out shortly after the Chelsea game. It's since been deleted but we've got a screen grab that we took last night. He makes a valid point.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgeGKvZjpKtTpEJAZZfITCBlaU8RUi6mPeIhv6hyphenhyphenLtOZ7C7MAdOncz12x__GfzfoTIEyYOu66c8yt5mLGgf9Nu9CeQqk5kjtlqY-FVqa1ZnbLK2R4jMus8ru0ER23LXTGey0Kl3bNhanFu/s1600-h/Twitter+:+Garth+Crooks:+Mourinho+is+a+cunt_1268777920170.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 156px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgeGKvZjpKtTpEJAZZfITCBlaU8RUi6mPeIhv6hyphenhyphenLtOZ7C7MAdOncz12x__GfzfoTIEyYOu66c8yt5mLGgf9Nu9CeQqk5kjtlqY-FVqa1ZnbLK2R4jMus8ru0ER23LXTGey0Kl3bNhanFu/s320/Twitter+:+Garth+Crooks:+Mourinho+is+a+cunt_1268777920170.jpg" alt="" id="BLOGGER_PHOTO_ID_5449613825532572114" border="0" /></a>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com3tag:blogger.com,1999:blog-5089959274296561742.post-69901518295000450862010-03-16T21:27:00.003+00:002010-03-16T21:38:42.868+00:00Lara Croft changed our livesLuke wrote an article for our university alumni magazine, here is for those of you lucky enough to have not studied at our campus:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://fullygeek.com/wp-content/uploads/2007/05/lara-croft.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 289px; height: 420px;" src="http://fullygeek.com/wp-content/uploads/2007/05/lara-croft.jpg" alt="" border="0" /></a><br /><br /><br /><br />It turns out that we have something that past students have lacked: we are digital natives. We’ve grown up with the exhausting coverage of reality TV and shared our lives online through Instant Messenger, Facebook and MySpace. We have a different understanding of communications. Mine personally changed the moment I explored the globe with Lara croft on my games console. It was this work, along with many others that pushed expectations further; since then I’ve become easily distracted and I’m not the only one.<br /><br />It’s become second nature for many of us to use laptops or phones while watching television, or to even play online games and talk to strangers around the world. It’s changed the way we interact with others and interpret media and brands are learning this all too well. In the past, the consumer was faced with a barrier of print or television advertising that enforced the brand’s image. Now we use the Internet to find out what really stands behind that wall in an instant.<br /><br />Technology has forced brands to re-think how they are perceived and act accordingly with smarter, adaptive and considered communications emerging. The best examples of these are Whopper Sacrifice, the Facebook application, Nike+ – the running tool that uses iPods to motivate the user and monitor their performance – or Fiat eco: Drive which allows drivers to use data analysis to understand how they can drive economically and reduce their damage to the environment.<br /><br />These are compelling, long-term ideas that create publicity through their innovative and useful nature. It’s a reflection of the development in the industry that these ideas blur the lines between product design and advertising. Ideas now run along multiple narratives at once, with consumers interacting in real time across media, gaining an extra understanding of the brand in each medium. And we are skilled in this very understanding through years of gaming, watching television, surfing the internet and reading.<br /><br />This is what forward-thinking agencies are looking for: an ability to create ideas that work in real and online worlds, but, most importantly, merges them together. It’s a mindset that many of our generation display, yet fail to harness. And the way to do this is best summed up by Samuel Beckett “Ever tried. Ever failed. No matter. Try again. Fail again. Fail better”. Yes, we should experiment with what we know, learn as we go, and adopt techniques as we have new technology. To do this, we need to learn the skills and software required. Learning how to code or to capture film is more important than ever. It’s this DIY attitude that will provide experience, understanding and sharpen our ideas for the current climate. What’s more, through building sites, hacking technology and creating content, you could become essential to agencies looking to identify with modern consumers. Just remember: it started with playing games, watching films or reading, and it’s important to keep that sense of fun every time you experiment.Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-43733956312389082712010-03-07T20:22:00.001+00:002010-03-07T20:24:41.118+00:00Chat Roulette<object height="225" width="400"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=9669721&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=9669721&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="225" width="400"></embed></object><a href="http://vimeo.com/9669721">chat roulette</a> from <a href="http://vimeo.com/user3007372">Casey Neistat</a> on <a href="http://vimeo.com/">Vimeo</a>.<p>Made up of boys, girls and perverts.<br /></p>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com1tag:blogger.com,1999:blog-5089959274296561742.post-49572302486707733612010-02-11T18:02:00.006+00:002010-03-08T10:29:27.314+00:00Thing’s we haven’t tried but one day hope to understand <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <link rel="File-List" href="file://localhost/Users/lukewicker/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>279</o:Words> <o:characters>1592</o:Characters> <o:company>Tagworldwide</o:Company> <o:lines>13</o:Lines> <o:paragraphs>3</o:Paragraphs> <o:characterswithspaces>1955</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> </style> <!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US;} </style> <![endif]--> <!--StartFragment--> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;">It’s been a while since we’ve written anything of great length on here. Partly due to getting a bit tired of wanting to take our thoughts any further than our heads. Yet we’ve also spent a bit of time trying to do a few ‘actual’ things rather than just noting down thoughts on here.
<br /></span></p><p class="MsoNormal" style="font-family:georgia;"><span style="font-size:85%;">
<br /></span><span lang="EN-US" style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;">It’s become clear that you can sometimes suck all the life out of ideas by over-analysing and for any creative’s that cannot be a good. It’s much better when you just understand and enjoy the human aspects of what makes something good, rather than ripping it to shreds, advert or otherwise.</span></p><p class="MsoNormal" style="font-family:georgia;"><span style="font-size:85%;">
<br /></span><span lang="EN-US" style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;">As an aspiring team, we’ve tried to always have an opinion and stay open to viewpoints (Neil Perkin once<a href="http://neilperkin.typepad.com/only_dead_fish/2008/12/firestarters.html"> wrote </a>about how important it can be to employ young people who blog). What we’ve been thinking about recently is how we can put this enthusiasm to good use. Show that we understand what’s expected and then transfer that learning into our work in a less obvious manner. Simply, show what we’ve understood from our experiences outside of the industry.
<br /></span></p><p class="MsoNormal" style="font-family:georgia;"><span style="font-size:85%;">
<br /></span><span lang="EN-US" style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;">This desire could well have come from working outside of university for a while, with Wilf working freelance on web and design projects and Luke learning his trade as a copywriter at Tag. It’s proved eye- opening, you become keen to use your skills for outside projects as well (Even if we do spend most of our spare time working on our book).</span></p><p class="MsoNormal" style="font-family:georgia;"><span style="font-size:85%;">
<br /></span><span lang="EN-US" style="font-size:85%;"><o:p></o:p></span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;">It’s taught us that there are a lot of ways to express our creativity than what you are taught in university; the most rewarding of these is investing it in something you feel passionate about. To help us sum it up better, here is a nice video by Nick Roope where he says this about an Orange project “Don’t tell them together we can do more. Show them together we can do more”.
<br /></span></p><p class="MsoNormal" style="font-family:georgia;"><span lang="EN-US" style="font-size:85%;"><o:p> </o:p></span></p> <p class="MsoNormal"><span style=";font-family:georgia;font-size:85%;" >
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<br /><p class="MsoNormal"><span style=";font-family:georgia;font-size:85%;" >In any case, it seems that it can only benefit us if we attempt new personal projects and experiences. As it’s only with experience that you really progress.</span><o:p></o:p></p></span></span></p> <!--EndFragment--> Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-51278392031813249982010-02-08T18:49:00.003+00:002010-02-08T18:52:48.258+00:00Useful<span style="font-size:100%;">Some rather nice little notes on each of the slides. It can be easy to forget the simple things at junior level so it's well worth spending a minute over to make sure you don't loose track of what's important.</span><br /><br /><div style="width: 425px; text-align: left;" id="__ss_3084585"><a style="margin: 12px 0pt 3px; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; display: block; text-decoration: underline;" href="http://www.slideshare.net/davebirss/handy-tips-for-creative-thinking" title="Handy tips for creative thinking">Handy tips for creative thinking</a><object style="margin: 0px;" height="355" width="425"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=problemsolvingslideshare-100205202326-phpapp02&stripped_title=handy-tips-for-creative-thinking"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=problemsolvingslideshare-100205202326-phpapp02&stripped_title=handy-tips-for-creative-thinking" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="355" width="425"></embed></object><div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration: underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration: underline;" href="http://www.slideshare.net/davebirss">Dave Birss</a>.</div></div>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com1tag:blogger.com,1999:blog-5089959274296561742.post-79141770464469901052010-01-18T23:35:00.002+00:002010-01-18T23:38:41.690+00:00Tumblr GoldSometimes Tumblr contains complete junk but it does uncover some absolute nuggets.<br /><br />Like below.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-tSCDohdkLKqJq8G-V3JdTe5VOcJZcnuFlWlGze1XPWmrba0lXoCigsGA3-beh1G5Dc2kBOEEjKy1Wnv0_flSZCOGLvpKmobkgmHrDJRwsZYOb2s2BJdUJqJwrJ2Knm2zF1b9ZyyqBxEI/s1600-h/live_normal.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 272px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-tSCDohdkLKqJq8G-V3JdTe5VOcJZcnuFlWlGze1XPWmrba0lXoCigsGA3-beh1G5Dc2kBOEEjKy1Wnv0_flSZCOGLvpKmobkgmHrDJRwsZYOb2s2BJdUJqJwrJ2Knm2zF1b9ZyyqBxEI/s400/live_normal.jpg" alt="" id="BLOGGER_PHOTO_ID_5428228241983845378" border="0" /></a>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com1tag:blogger.com,1999:blog-5089959274296561742.post-14073264771561377812010-01-05T12:27:00.007+00:002010-01-06T01:20:38.762+00:00We heart The Teens' Speech<span style="font-size:100%;"><a href="http://www.barnardos.org.uk/what_we_do/the_teens_speech.htm">The Teens' Speech</a> by Poke is really rather good. It was a piece created to inspire younger people to think about their future and to also persuade adults to take more care in their actions, as one day these young people will inherit it. Not to mention, show that these kids are not just a mass of aggressive hoods.<br /><br />Below is the final film that was shown on the myspace homepage and on youtube. There are many extra pieces on the <a href="http://www.theteensspeech.org.uk/page-1/">blog</a>, in particular these <a href="http://www.theteensspeech.org.uk/learnings/">excellent findings</a> and Poke man Andy Whitlock has got some nice stuff on his <a href="http://nowincolour.com/theteensspeech/">site</a> about what they had set out to do.</span><br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/vA6Dm-P-VsQ&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/vA6Dm-P-VsQ&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-80735229104132916782009-12-27T16:00:00.020+00:002010-01-04T16:43:43.421+00:00The post that started last year and won’t end till the nextWe had intended to try and write about our favourite work from last year in quite some depth but that’s fallen by the wayside due to heavy drinking and bouts of food induced coma’s. Instead here is a small list with a few slapdash words.<br /><br /><br /><a href="http://smallbears.blogspot.com/2009/01/whopper-sacrifice.html">whopper sacrifice</a> – Offering you a simple reason to take annoying people of your friend list and changing behaviour on Facebook.<br /><a href="http://twitter.com/AlbionsOven/"><br />Baker tweet</a> – Real time updates so that you can get the freshest baked foods. Not to mention some great writing.<br /><a href="http://www.nike.com/nikeos/p/livestrong/en_US/chalk_messages"><br />Chalkbot</a> – Writers were able to inspire riders during the tour and promote the Livestrong cause.<br /><a href="http://www.youtube.com/watch?v=0TYy_3786bo"><br />Facebook showroom</a> – Using Facebook’s features to spread news of the Malmo store opening.<br /><a href="http://www.youtube.com/watch?v=SI-rsong4xs"><br />Best job in the world</a> – Promoting tourism to Australia with a whole load of PR behind it and a very effective idea.<br /><br /><a href="http://www.youtube.com/watch?v=lQ3D4CqHbJM">Philips Carousel</a> – Great piece of work but not sure how much it actually sells the product as there isn’t even much association.<br /><br /><a href="http://www.youtube.com/watch?v=ibYZ-Ey0EqA">McDonalds favourite </a>– Amazing writing and pretty bang on what Maccy d’s is all about.<br /><br /><a href="http://www.youtube.com/watch?v=KyQP5H4eHh4&feature=related">Monopoly city streets </a>– Got off to a bad start but its good that the brand is experimenting with digitalising its games.<br /><br /><a href="http://www.flickr.com/photos/trilliondollarcampaign/">The Zimbabwean trillion dollar billboard</a> – Just a very powerful idea.<br /><a href="http://fora.tv/2008/07/06/Clay_Shirky_Here_Comes_Everybody_2_of_4"><br />The Obama campaign</a> - Simply the most advanced campaign for government ever held. Embracing the views of the people as well as clearly stating his views for the world to review.<br /><a href="http://www.newspaperclub.co.uk/"><br />The Newspaper club</a> – Taking digital design into the real world. Holding a physical piece of paper when you read can be a very nice experience and just look at wired magazine for an example of an enriched physical experience.<br /><br /><br /><div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm3.static.flickr.com/2310/2176000355_d61dd6179f.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 500px; height: 334px;" src="http://farm3.static.flickr.com/2310/2176000355_d61dd6179f.jpg" alt="" border="0" /></a><span style="color: rgb(0, 0, 0);font-size:78%;" >via <b style="color: rgb(0, 0, 0);"><a title="Link to chinmay22's photostream" rel="dc:creator cc:attributionURL"><b property="foaf:name">chinmay22</b></a></b></span></div><br />As for this year, we’re not making any resolutions or predictions. Instead it’s more about making sure that we take part in lots of random acts in both advertising and life as a whole. Taking inspiration from Dave Trott here and <a href="http://www.cstadvertising.com/blog/2009/10/denial/">his stories</a> that show just how much you can learn if you throw caution to the wind. Guess we'll have to see how this has gone by the end of the year.<br /><br />It feels best to use the words of a great man to bring it all into context.<br /><br />“Don’t look for the next opportunity. The one you have in hand is the opportunity.” Paul Arden.Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-61150154694260286432009-12-08T22:21:00.006+00:002009-12-08T23:31:40.112+00:00Sony pitch win<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfM3-LPtrTRGnR5fFp9a3zSVi09o9zbOT4Egbbq0DhyphenhyphenZ1MyeBcdVZPmMLSvZoRzlKFwKY8TIkuqqn35PSE6Oad_92B8HHyk_u0hlxpsVoK46JGm9vcHcYXCQW2VXJQ6t0naRmwgqftzQqA/s1600-h/428678315_c023482bf1_b.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 300px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfM3-LPtrTRGnR5fFp9a3zSVi09o9zbOT4Egbbq0DhyphenhyphenZ1MyeBcdVZPmMLSvZoRzlKFwKY8TIkuqqn35PSE6Oad_92B8HHyk_u0hlxpsVoK46JGm9vcHcYXCQW2VXJQ6t0naRmwgqftzQqA/s400/428678315_c023482bf1_b.jpg" alt="" id="BLOGGER_PHOTO_ID_5413011758098029986" border="0" /></a><span style="font-size:78%;">Photo via <a href="http://www.flickr.com/photos/imuttoo/428678315/">Ian Muttoo</a><br /></span></div><br /><br />Over the last month or so we've had the pleasure of spending of our spare time helping out at Anomaly London. Today the news broke that they have won they have won the two-way pitch with Fallon for the Sony Europe account. A more informative news story can be found <a href="http://www.brandrepublic.com/News/972772/Anomaly-beats-Fallon-50m-Sony-Europe-account/">here.</a><br /><br />We've been lucky to share some time with Johnny Vulkan (Who inspired Luke to write his dissertation on branded utility and the future ethics of advertising.) Mike Byrne and Paul Graham; assisting and listening to them work during the pitch, which has been very valuable. Seeing the application of their strategy through to creative ideas. What's more, we even managed to get an idea presented and overall its been rather rewarding.<br /><br />Its also interesting to look at how they solve business problems overall, rather than just create adverts. So we look forward to seeing it come together. It can be summed up by this quote from Ben Moore (Sony VP of Communications)<br /><br />"We are looking for great strategic thinking that leads to great creative execution. To get there we were looking for a new advertising model that puts brilliant people, who instinctively understand digital but who have an agnostic view, at the heart of our approach. Anomaly will give us that."<br /><br />Thanks to Everyone at Anomaly London for the late night grub and words of wisdom and a special thanks to Alfred for his continued support.Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com3tag:blogger.com,1999:blog-5089959274296561742.post-67804745240186370762009-11-25T00:29:00.010+00:002009-12-08T23:35:22.276+00:00The weeks gone by <meta name="Title" content=""> <meta name="Keywords" content=""> <meta equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="ProgId" content="Word.Document"> <meta name="Generator" content="Microsoft Word 2008"> <meta name="Originator" content="Microsoft Word 2008"> <!--[if gte mso 9]><xml> <o:documentproperties> <o:template>Normal.dotm</o:Template> <o:revision>0</o:Revision> <o:totaltime>0</o:TotalTime> <o:pages>1</o:Pages> <o:words>404</o:Words> <o:characters>2304</o:Characters> <o:company>Tagworldwide</o:Company> <o:lines>19</o:Lines> <o:paragraphs>4</o:Paragraphs> <o:characterswithspaces>2829</o:CharactersWithSpaces> <o:version>12.0</o:Version> </o:DocumentProperties> <o:officedocumentsettings> <o:allowpng/> </o:OfficeDocumentSettings> </xml><![endif]--><!--[if gte mso 9]><xml> <w:worddocument> <w:zoom>0</w:Zoom> <w:trackmoves>false</w:TrackMoves> <w:trackformatting/> <w:punctuationkerning/> <w:drawinggridhorizontalspacing>18 pt</w:DrawingGridHorizontalSpacing> <w:drawinggridverticalspacing>18 pt</w:DrawingGridVerticalSpacing> <w:displayhorizontaldrawinggridevery>0</w:DisplayHorizontalDrawingGridEvery> <w:displayverticaldrawinggridevery>0</w:DisplayVerticalDrawingGridEvery> <w:validateagainstschemas/> <w:saveifxmlinvalid>false</w:SaveIfXMLInvalid> <w:ignoremixedcontent>false</w:IgnoreMixedContent> <w:alwaysshowplaceholdertext>false</w:AlwaysShowPlaceholderText> <w:compatibility> <w:breakwrappedtables/> <w:dontgrowautofit/> <w:dontautofitconstrainedtables/> <w:dontvertalignintxbx/> </w:Compatibility> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles deflockedstate="false" latentstylecount="276"> </w:LatentStyles> </xml><![endif]--> <style> <!-- /* Font Definitions */ @font-face {font-family:Cambria; panose-1:2 4 5 3 5 4 6 3 2 4; mso-font-charset:0; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 0 0 0 1 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:Cambria; mso-fareast-theme-font:minor-latin; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 90.0pt 72.0pt 90.0pt; mso-header-margin:35.4pt; mso-footer-margin:35.4pt; mso-paper-source:0;} div.Sec</style><span style="font-size:100%;"><span lang="EN-US"><span style="font-size:85%;">The last few weeks have been rather busy but the D&AD digital workshops are now over and this is an attempt to get some thoughts down before things pick up again. It feels good to have things out of our heads onto something slightly more solid, not to mention it’s forced us to try and make sense of what we’ve been told.</span>
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<br /></span></span> <p class="MsoNormal"><span style="font-size:100%;"><span lang="EN-US"><o:p> </o:p></span></span></p><p class="MsoNormal"><span style="font-size:100%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjU1Dllb4bJ7sn33gAUcc2Ot4-zkhr1CXjAnrHsWeF2BEW2mrVYG4bEhBMbNMHVfvBCUKKQ-8w65-pEZCsXVMPy_lVFsWlzJ_zE-LYBF_BwcG3ayLvYnoFKcXFRItyOApfE8rTX-Mn6B2d/s1600/get+excited+and+make+things.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 362px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjU1Dllb4bJ7sn33gAUcc2Ot4-zkhr1CXjAnrHsWeF2BEW2mrVYG4bEhBMbNMHVfvBCUKKQ-8w65-pEZCsXVMPy_lVFsWlzJ_zE-LYBF_BwcG3ayLvYnoFKcXFRItyOApfE8rTX-Mn6B2d/s400/get+excited+and+make+things.jpg" alt="" id="BLOGGER_PHOTO_ID_5407835609451830898" border="0" /></a></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">Post Profero:</span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p>
<br /></o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">We were told that it’s easy to produce a piece of utility without a big idea. That can mean that you jump straight to execution, rather than considering exactly how it will be a solid piece and not just throwaway. Its important that we spend time considering exactly what you’re trying to say or do with the utility and how it can be supported.</span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">
<br /></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">If you really want to sell an idea, see if you can get it made yourself or with the help of others, particularly if its something that takes existing behavior and attempts to change it. As if you can prove it works in the real world and not just in concept, then it’s a lot easier to sell the work.</span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">
<br /></span></span></p><p class="MsoNormal"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjleW0nrGEuVvlF2mqYcAXT_oYpfwR3nXojMWs-gRRqJbvh0j30mxID77VrDH1LPdzIysbc0g-hoCUc50figTCuYa5KA0Zc-GkTbELtIHY25ApoActj8rH1dgsQLQ4Qh4itXgrG7GjCE8Mx/s1600/jan-von-holleben.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 217px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjleW0nrGEuVvlF2mqYcAXT_oYpfwR3nXojMWs-gRRqJbvh0j30mxID77VrDH1LPdzIysbc0g-hoCUc50figTCuYa5KA0Zc-GkTbELtIHY25ApoActj8rH1dgsQLQ4Qh4itXgrG7GjCE8Mx/s400/jan-von-holleben.jpg" alt="" id="BLOGGER_PHOTO_ID_5407836509429149042" border="0" /></a></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">
<br /></span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">Post The Viral Factory: </span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p>
<br /></o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">Making something viral seems to be about gaining an understanding of what makes people communicate and about knowing the culture you are trying tap into.</span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">Not to mention, it’s only a viral if its actually ends up with a huge amount of hits of effects everyday culture.</span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">
<br /></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">Does a viral have to be film based, what about a piece of music or those stupid little restaurant vouchers? <span style=""> </span>Although they are not considered ‘creative’ that are very popular and if you could take this idea and transfer it into a more expansive creative idea then you may be onto a winner.</span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">
<br /></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">Maybe the best type of viral is to conduct experiments and then showcase those, as if you’re doing something groundbreaking and exciting then you’ll attract attention.<span style=""> </span>This ties into the sponsorship model rather than actually having an end frame at the end. So maybe create this real life activity and although your brand is in the background, it could gain recognition for its understanding.</span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">
<br /></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">Sharing content on facebook and such has become a huge deal. If your share a viral, then its saying something about you to others. This is bad but sadly its true. Particularly for younger teens, who can encounter huge amounts of pressure online.</span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">
<br /></span></span></p><p class="MsoNormal"><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhfHeUEjgwaccNxSUs_V7UJoLntwwfxOxuA-nfrkH7LWn0Y4D3YnvtdJsd0dkS887XF0-g0mT4_BI9IYtyk0NjFyWdZEY3SPDexQYHzk8MqXqYbnXJuJlP0Juk7FxOC1r0hPuTs24vRU5Q/s1600/3zjm01ckyr_26_senza-titolo-2b.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhfHeUEjgwaccNxSUs_V7UJoLntwwfxOxuA-nfrkH7LWn0Y4D3YnvtdJsd0dkS887XF0-g0mT4_BI9IYtyk0NjFyWdZEY3SPDexQYHzk8MqXqYbnXJuJlP0Juk7FxOC1r0hPuTs24vRU5Q/s400/3zjm01ckyr_26_senza-titolo-2b.jpg" alt="" id="BLOGGER_PHOTO_ID_5407837064107546466" border="0" /></a></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">Post R/GA:</span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p>
<br /></o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">They looked at the work that was produced from the briefs we were given by all the agencies during the workshops. The main feedback was that they wanted our work to be more finished visually, which represents the dilemma. As we’ve had several crits were we have been told to stick to the scamps, until you’ve had so much feedback that you know an idea is going to stay in your book. That’s when you work the idea up.
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<br /></span></p><p class="MsoNormal"></p><p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US"><o:p> </o:p></span></span></p> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-US">So if those of you who care to read this want to share your personal experiences on the comments section, we’d be interested to see the current trend?</span></span></p> <!--EndFragment--> Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-54261972092788940062009-11-20T10:09:00.004+00:002009-11-20T10:44:48.683+00:00Very good utilityAn app for Emirates by the very clever gang at <a href="http://www.leanmeanfightingmachine.co.uk/">Lean Mean</a>. Its a utility app that takes an image of your face and uses your mouth to convey french phrases.<br /><br />Looks fun and useful.<br /><br /><br /><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/oA5CMtQDyP4&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/oA5CMtQDyP4&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="340" width="560"></embed></object>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com2tag:blogger.com,1999:blog-5089959274296561742.post-74916649077495786942009-11-20T09:40:00.000+00:002009-11-20T10:46:18.891+00:00Oh ThierryClick the picture to see it in full.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6887eJUkLe8jK4cCHVK1eBrbxRNcq89A6FU4ToAZiI8Q7dsP2M4vm1puRkDK0uBhMaH2GevS9Su4W_rhHNrvOicDRFjHN0Pd-92SM3IJQnSRBC8iITw_pi5TQSEf1djGLvbLLxYZVOpjh/s1600/Picture+1.png"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 250px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6887eJUkLe8jK4cCHVK1eBrbxRNcq89A6FU4ToAZiI8Q7dsP2M4vm1puRkDK0uBhMaH2GevS9Su4W_rhHNrvOicDRFjHN0Pd-92SM3IJQnSRBC8iITw_pi5TQSEf1djGLvbLLxYZVOpjh/s400/Picture+1.png" alt="" id="BLOGGER_PHOTO_ID_5406134237214861218" border="0" /></a>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-69949393661257352552009-11-12T15:04:00.006+00:002009-11-12T17:31:00.029+00:00The return of the Ashes (for now at least)<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://asheschallenge.cricket.com.au/asheschallenge/images/urn.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 250px; height: 390px;" src="http://asheschallenge.cricket.com.au/asheschallenge/images/urn.jpg" alt="" border="0" /></a><br />Another post on some sport-related activity, however the story is pretty darn interesting and infuriating. We have been <a href="http://news.bbc.co.uk/sport1/hi/front_page/8356391.stm">greeted today </a>with the news that the Ashes is set to return to its rightful home, the 'crown jewels', on terestrial TV, and all seems to be fairly well and good about that. However, looking <a href="http://www.thisislondon.co.uk/standard/article-23768444-gordon-brown-takes-his-revenge-as-murdochs-sky-loses-ashes.do">further</a> into the story, this national (and international) event has effectively been used as a gold bar, passed 4 years ago to Labour's most trusted media ally, News Corp, and now has been ripped back.<br /><br />Before we get wrapped up in a proper rant about this which will end up in me being sad at not having Sky, the revenue that clubs and players receive is vital to these entities and their continued existence. Whether it's proportionally fair etc is another matter we won't get into. It seems that the resistance to broadcasting national and club events on premium channels is <a href="http://www.guardian.co.uk/media/2009/oct/27/sporting-rights-free-to-air">coming from the bodies themselves</a>, as they seek to maintain financial stability on a grass-roots level. The government doesn't seem to be too worried about this, which is a worrying sign, and there is no mention of any further government investment in grass-roots level sports (of course there wouldn't be, we're in a recession) or sports in any capacity. To put it simply, a fit, healthy nation will be a happy, productive one, and grass-roots are massively important to this. Although the current system in place will obviously take a few years to yield results, there are troubling signs across a number of sports, namely football and cricket, that they are not working well enough.<br /><br />This continuing lack of faith from one of the only bodies that can actively and healthily invest in not just a business project, but a population, is troubling as we continue to rely on premium initiatives - a lot of which are beginning to lose ground and the ability to captivate minds to more open initiatives. It will be interesting to see over the coming years if this will change in any way, my initial thoughts are no, however you never know if a true representation of the digital world made its way into the sporting world, be it a mindset or a training regime, then we could have something that transforms the way we interact with sports and eachother.Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com1tag:blogger.com,1999:blog-5089959274296561742.post-61649867316150567992009-11-06T16:35:00.005+00:002009-11-06T16:56:10.958+00:00Changing history one pixel at a time<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photos/rellenodemono/"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 238px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-PqFiMLQ8y9MIxJmzsHuq697y-eQZbYror-mp3ga-9oBODrpPYudN9kD-aIGBM1t_LocdzH5Ib4R_sGAGApSaDMCrtd81PDou9YmvaHH7bZZSwaoG654k_zay-nrSwzjGIxTyF7FerrZW/s320/1b02efe6ec141b818cf7c8e45ddd3d5379bf7224_m.jpg" alt="" id="BLOGGER_PHOTO_ID_5401030528860244850" border="0" /></a>I recently came across this lovely set of photo manipulations on <a href="http://www.flickr.com/photos/rellenodemono/">Relleno De Mono</a>'s Flickr page which are some of the nicest bits of photo manipulation I've seen in a while. It reminded me of other instances where, either for political motives (<a href="http://blog.cleancutmedia.com/wp-content/uploads/2009/09/Manipulated-Photoshop-Photos-Lenin-Addresses-the-Troops-1920-Original.jpg">before</a>/<a href="http://blog.cleancutmedia.com/wp-content/uploads/2009/09/Manipulated-Photoshop-Photos-Lenin-Addresses-the-Troops-1920.jpg">after</a>), or for more creative purposes, such as Tom Hanks in Forest Gump, people have taken a part of history and completely altered its significance and meaning. More recently the utterly disappointing Watchmen, had a very nice <a href="http://blackmaps.files.wordpress.com/2009/02/watchmen-minutemen.jpg">title sequence</a> which did set a nice scene. I've always liked it in films which you know aren't to be taken too seriously, begin to supplant their reality into ours, which is why this next set of <a href="http://toyib.deviantart.com/">TOYIB</a>'s images are just brilliant:<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw6khj76btJlXCt9bgVj2rvemtQvUrBWPMFMyZelW80X2rmvu4UCswk5yJ1mbPSaE5s7_WMcxZ_LpH05db4jBwssCCEsixB2VOGodxfKjG7IIFl08GGvEr8sxn2P0DT8X5LeqNajkJ_TEs/s1600-h/Neuschwanstein_1945.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 239px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw6khj76btJlXCt9bgVj2rvemtQvUrBWPMFMyZelW80X2rmvu4UCswk5yJ1mbPSaE5s7_WMcxZ_LpH05db4jBwssCCEsixB2VOGodxfKjG7IIFl08GGvEr8sxn2P0DT8X5LeqNajkJ_TEs/s320/Neuschwanstein_1945.jpg" alt="" id="BLOGGER_PHOTO_ID_5401033201379322626" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_k_nlOkizrJPIfvew9DEAt2T8gSHJWTAk472ZbujXnqO3beRCdFpWReJ4ZbfXUNFFqh_5g9VrAtlWZsoo2Sa9jLbAEIWgv62qdsOJ7VT2pAvC-7TRkMNCHAcwxxvUY_pQXjQ0eHhg49g9/s1600-h/unknown_location__1945_by_TOYIB.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 213px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_k_nlOkizrJPIfvew9DEAt2T8gSHJWTAk472ZbujXnqO3beRCdFpWReJ4ZbfXUNFFqh_5g9VrAtlWZsoo2Sa9jLbAEIWgv62qdsOJ7VT2pAvC-7TRkMNCHAcwxxvUY_pQXjQ0eHhg49g9/s320/unknown_location__1945_by_TOYIB.jpg" alt="" id="BLOGGER_PHOTO_ID_5401033525838940898" border="0" /></a>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0tag:blogger.com,1999:blog-5089959274296561742.post-16921881924197147142009-11-03T12:35:00.003+00:002009-11-03T12:44:22.525+00:00Best Halloween Costume Ever<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDqKGEdhbDQ8liqJkYQDPJ_Kb8um6iqctNtMWprJdd1YByNuZuR38kwyQErJ6LiwVoRHKasKdmxP2O3mr0qM-hilwRAViSkt36gAwnosAsO-0pNCzcuDEyBO4Jativ_V4VBg8xVukV_lOe/s1600-h/4067409759_4cde91a8ed_o.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 213px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDqKGEdhbDQ8liqJkYQDPJ_Kb8um6iqctNtMWprJdd1YByNuZuR38kwyQErJ6LiwVoRHKasKdmxP2O3mr0qM-hilwRAViSkt36gAwnosAsO-0pNCzcuDEyBO4Jativ_V4VBg8xVukV_lOe/s320/4067409759_4cde91a8ed_o.jpg" alt="" id="BLOGGER_PHOTO_ID_5399856978174627026" border="0" /></a><br /><br />This is an awesome idea for a Halloween costume. Done by <a href="http://vimeo.com/dutchct">Eric Testroete</a>, it gives reference to his professional background and we like how he's turned it into a project. Lots of nice photos of it on his <a href="http://testroete.com/index.php?location=head">portfolio site.</a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEvmYlcSjK2atJaDgzHwINWZF1W5X1AyumYOvup8tQhh3RWbScVSLcUnu1Sr7OrAtMT0I4OCrc24ugtkEG1HHOqFzGi08Z3ONxKKE5jBHA3z4eksrq4Dt_EpPF5ix_xkiBzBu5y7w06bxZ/s1600-h/55xph9kol_IMGP4108.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 213px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEvmYlcSjK2atJaDgzHwINWZF1W5X1AyumYOvup8tQhh3RWbScVSLcUnu1Sr7OrAtMT0I4OCrc24ugtkEG1HHOqFzGi08Z3ONxKKE5jBHA3z4eksrq4Dt_EpPF5ix_xkiBzBu5y7w06bxZ/s320/55xph9kol_IMGP4108.jpg" alt="" id="BLOGGER_PHOTO_ID_5399856825638282946" border="0" /></a>Luke & Wilf betahttp://www.blogger.com/profile/14210968499125406998noreply@blogger.com0