The Sales Team

We've just finished a brief that was intended to promote the notion that the VW Golf S was now at a lower price, it was tough but ended up being a lot of fun.

Based on the idea of a lower price, we decided to promote the notion that Volkswagen had lowered their advertising spend in order to bring a better price to its customers. Although, this still needed to be promoted, therefore we based our campaign on the idea of a mythical VW sales team and their efforts the bring this new price to the customers attention.

We wanted to use low cost media in order to demonstrate the idea of the low ad budget. We created a viral documentary on the team, along with fly posters and a pirate radio station run by the team themselves.

Excuse the bad acting, although we hope the idea comes across.