Showing posts with label Video. Show all posts
Showing posts with label Video. Show all posts
Tuesday, December 9, 2008
We Hope You Smile
Fifty People, One Question: New York from Crush & Lovely on Vimeo.
On days when you feel down or like your not sure about things in life, we suggest you watch this. Sure made us feel more positive and that humans can be nice.
Monday, November 10, 2008
Inspiration
We discovered this whilst looking at data visualisation/ Processing, it's amazing. A really nice piece of visual art, could be perfect for VJ'ing. If you are going to watch this then we advise, you turn on the HD, wack it onto full screen and turn all the lights off.
It's the perfect way to end a day of working on briefs, we've made a lot of progress over the last few days, just over a week until deadline for our three briefs.
Enjoy.
Solar, with lyrics. from flight404 on Vimeo.
It's the perfect way to end a day of working on briefs, we've made a lot of progress over the last few days, just over a week until deadline for our three briefs.
Enjoy.
Solar, with lyrics. from flight404 on Vimeo.
Friday, September 12, 2008
A Small Step But A Good One For Pantene
Ok, today I watched a new Pantene ad that was four minutes long and only shown once (Shown in Thailand.) This sounds quite familiar to a current trend, what with the 'watch your own heart attack' for the British Heart Foundation or the Honda 'difficult is worth doing' spot, although the second being much better simply for its live airing and sheer balls.
Patene for as long as I can remember, have not done much more than the pack shot and product demonstration style ads. So this advert marks a step forward in my eyes, it may just be them catching up with the pack, such as Unilever's Dove 'campaign for real beauty', but its a start. It has an emotional depth to it and something for consumers to identify with, this being the challenge of feeling good about yourself.
The ad has a more emotional feel to it, although my lack of knowledge of the Thai market means that I can't really say if it is bang on, but it does do something for me. My only issue with this is that I don' believe it to be a great tale and this is where it may fall short. Maybe also the decision to air it only once, when I think that a story such as this could also be shown in cinemas, where consumers are ready to be entertained. It may have been a market based decision to use the Internet rather than anything else based in Thailand.
Lets hope that the more emotional strategy is pushed more in the UK, it would be nice to see what could be done.
Patene for as long as I can remember, have not done much more than the pack shot and product demonstration style ads. So this advert marks a step forward in my eyes, it may just be them catching up with the pack, such as Unilever's Dove 'campaign for real beauty', but its a start. It has an emotional depth to it and something for consumers to identify with, this being the challenge of feeling good about yourself.
The ad has a more emotional feel to it, although my lack of knowledge of the Thai market means that I can't really say if it is bang on, but it does do something for me. My only issue with this is that I don' believe it to be a great tale and this is where it may fall short. Maybe also the decision to air it only once, when I think that a story such as this could also be shown in cinemas, where consumers are ready to be entertained. It may have been a market based decision to use the Internet rather than anything else based in Thailand.
Lets hope that the more emotional strategy is pushed more in the UK, it would be nice to see what could be done.
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