Happy Birthday Wilf

Twenty Two yesterday, Wilf had a party to celebrate. A good time and hangovers were had by all.

Bad Sign

Our local Thai restaurant has got got some new signs up, now we've never been in there, mainly due to a mates recommendation, but we noticed this today. Its a shame, as if it had of been better, we might have given it chance, but then again maybe we should just go in to see if they are as crazy as their sign is.

Ikea Site 'Come Into The Closet'

This site popped up today, its a load of fun and displays the product in a nice way. The whole site is linked to music, so the movements of the site are controlled by the music that plays. Therefore Ikea allow you to upload your own songs and personalise it, which is quite a nice trick. Especially if you enjoy watching the characters moving around the room to Dubstep. A simple idea that works really well. Check it out.

Also if you haven't seen Ikea hacker yet, please have a look, another really simple and cool idea.

The Sales Team

We've just finished a brief that was intended to promote the notion that the VW Golf S was now at a lower price, it was tough but ended up being a lot of fun.

Based on the idea of a lower price, we decided to promote the notion that Volkswagen had lowered their advertising spend in order to bring a better price to its customers. Although, this still needed to be promoted, therefore we based our campaign on the idea of a mythical VW sales team and their efforts the bring this new price to the customers attention.

We wanted to use low cost media in order to demonstrate the idea of the low ad budget. We created a viral documentary on the team, along with fly posters and a pirate radio station run by the team themselves.

Excuse the bad acting, although we hope the idea comes across.

Sigur Ros

Went to see Sigur Ros on Friday night, an amazing gig, awe inspiring music and visuals. Left feeling inspired and wanting to influence the people around us. Waterfalls in front of the stage, confetti flying above us, blinding lights and shivers up our spines.

Makes you think, when you look back, you will always remember that night. Did anyone else see them?

VW Brief

We've been busy pulling hairs out over a brief for VW, it's been hard work trying to match a brand with such a effortless style about it. Both Wilf and myself see the 'Night Driving' campaign as a favourite, and can't stop watching it. Nor can I stop myself listening to those magical words by Dylan Thomas, pure genius.




Now back to work, but with a glint in our eyes.

Inspiration

We discovered this whilst looking at data visualisation/ Processing, it's amazing. A really nice piece of visual art, could be perfect for VJ'ing. If you are going to watch this then we advise, you turn on the HD, wack it onto full screen and turn all the lights off.

It's the perfect way to end a day of working on briefs, we've made a lot of progress over the last few days, just over a week until deadline for our three briefs.

Enjoy.


Solar, with lyrics. from flight404 on Vimeo.

Dissertations

We've both been very busy recently with our dissertations, and some uni briefs that are exciting. Apologies to anyone that has checked back to see a new post and been disappointed, things might be a bit quiet for a bit whilst we slog through the mountain of books that Wilf and myself have to read. To give you an update:

I am focusing on the subject of 'Web 2.0' and how it can help us to produce Advertising that has a positive social impact and truly improves the quality of peoples lives. Much of this includes the notion of 'Ethics' which I believe to be an important thing to have in any profession. It is with this, that I ask any of you reading to maybe have a think about the possibilities that marketing through web 2.0 can poses. Particularly the idea that through the channels we now have at our disposal, do you believe it possible to have two- way communication, or is all this open source and consumer freedom false?

Answers on anything from a postcard upwards please and if anyone would be willing to sit down for a wider chat, drop us an email.

A relaxing image to take our minds off the dissertations.