Sunday, December 27, 2009

The post that started last year and won’t end till the next

We had intended to try and write about our favourite work from last year in quite some depth but that’s fallen by the wayside due to heavy drinking and bouts of food induced coma’s. Instead here is a small list with a few slapdash words.

whopper sacrifice – Offering you a simple reason to take annoying people of your friend list and changing behaviour on Facebook.

Baker tweet
– Real time updates so that you can get the freshest baked foods. Not to mention some great writing.

– Writers were able to inspire riders during the tour and promote the Livestrong cause.

Facebook showroom
– Using Facebook’s features to spread news of the Malmo store opening.

Best job in the world
– Promoting tourism to Australia with a whole load of PR behind it and a very effective idea.

Philips Carousel – Great piece of work but not sure how much it actually sells the product as there isn’t even much association.

McDonalds favourite – Amazing writing and pretty bang on what Maccy d’s is all about.

Monopoly city streets – Got off to a bad start but its good that the brand is experimenting with digitalising its games.

The Zimbabwean trillion dollar billboard – Just a very powerful idea.

The Obama campaign
- Simply the most advanced campaign for government ever held. Embracing the views of the people as well as clearly stating his views for the world to review.

The Newspaper club
– Taking digital design into the real world. Holding a physical piece of paper when you read can be a very nice experience and just look at wired magazine for an example of an enriched physical experience.

As for this year, we’re not making any resolutions or predictions. Instead it’s more about making sure that we take part in lots of random acts in both advertising and life as a whole. Taking inspiration from Dave Trott here and his stories that show just how much you can learn if you throw caution to the wind. Guess we'll have to see how this has gone by the end of the year.

It feels best to use the words of a great man to bring it all into context.

“Don’t look for the next opportunity. The one you have in hand is the opportunity.” Paul Arden.

Tuesday, December 8, 2009

Sony pitch win

Photo via Ian Muttoo

Over the last month or so we've had the pleasure of spending of our spare time helping out at Anomaly London. Today the news broke that they have won they have won the two-way pitch with Fallon for the Sony Europe account. A more informative news story can be found here.

We've been lucky to share some time with Johnny Vulkan (Who inspired Luke to write his dissertation on branded utility and the future ethics of advertising.) Mike Byrne and Paul Graham; assisting and listening to them work during the pitch, which has been very valuable. Seeing the application of their strategy through to creative ideas. What's more, we even managed to get an idea presented and overall its been rather rewarding.

Its also interesting to look at how they solve business problems overall, rather than just create adverts. So we look forward to seeing it come together. It can be summed up by this quote from Ben Moore (Sony VP of Communications)

"We are looking for great strategic thinking that leads to great creative execution. To get there we were looking for a new advertising model that puts brilliant people, who instinctively understand digital but who have an agnostic view, at the heart of our approach. Anomaly will give us that."

Thanks to Everyone at Anomaly London for the late night grub and words of wisdom and a special thanks to Alfred for his continued support.
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