Can't help but think that in the 'real' world, these guys would have been blown out of the water within seconds. Still, the effects are pretty cool, especially with the light being drawn and being fixed, as opposed to being viewable only through a frame.
A few years ago the guys at GRL did their own 'Ghetto Matrix', using a number of cameras, interspersing stop motion with real time to nice effect. We thought that this was a pretty good attempt at bringing light drawing into reality, something which Red Bull took to the next level.
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