Having been on placement at Lean Mean last week, we missed the first workshop of the D&AD digital workshops. So last night’s workshop at Digitas was our first chance to meet the rest of the workshops gang and everyone we had a chance to talk with seemed rather decent. Its also clear that as a group, there are many people from different backgrounds which produced some ideas that we’d never have considered, making it a really interesting first session for us.
The crew at Digitas were really welcoming and had a lot to say about the ideas on show. A particular highlight was the fact that a fair few creatives attended, as well as planners and other members of the agency, which made for some well-rounded feedback. There was a lot of talk about social media and providing platforms for communication, something that we identified with after watching the video below a few days ago. Its nice to feel like this thinking is spreading and we hope to learn from it, particularly the idea that although media has become all fragmented, TV still provides an event and digital of any kind can help to connect this event in an interactive form.
5D Conference : New Television Pt 4 - Kevin Slavin from Dave Blass on Vimeo. Video via Gareth
Overall, it was another helpful and interesting workshop and thanks go to Maurice over at Digitas for the drinks as well.
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