Tuesday, May 25, 2010

A Grown Up Meeting

Last weekend Luke had the interesting job of documenting Innocent's AGM with the use of an iPhone taped to a big orange helmet.

You can see the photos that were captured here, along with a few tweets to add a bit of context. What you might not see are all the faces of the people he walked past on the journey from his house to Fruit Towers or hear the laughter of the people on the tube. That he will be keeping to himself.

The Consumer Cam as it was named, was dreamt up by the gang at RIG. They were asked to make sure the show the day from the consumers point of view, instead of what Innocent wanted to put across. Something that really shows the nice human side to the company and their attempts to be honest in what they do.

The day itself was really rather good, with tasting sessions for new recipes, Q+A sessions with the founders and fun presentations to understand the goings on behind the scenes.

More of the highlights can be seen on the Innocent blog and a video below of all the pictures sped up.

Wednesday, May 19, 2010

Well who's a lucky boy then?

He's a man's man, according to Foursquare anyway

As well as having been crowned Cyber king of the Guardian competition, Luke was also deemed most manly man of all by FCUK, who were using Foursquare checkins to judge by. In a busy, busy two weeks, he graced with his presence, Wembley stadium, Charlton's mighty Valley, and the not so mighty Selhurst park, as well as a host of burrito joints and pubs. The cunning stunt also decided to name my house in tribute to someone dear to my heart, for which he will eventually pay dearly. As he deceived FCUK of his true manly actions, he has been instructed to buy me some nice socks to appease me for the time being. The joys of being in a creative team, eh? Here's the article. And here are our stalk co-ordinates Luke, Wilf.

UPDATE: Having worked with Luke for 2 years now, I was shocked and horrified to see this in a phone box up in town one day, I am considering contacting FCUK to have his title removed as this is clearly not manly behaviour and he's been hiding this secret life from all of us...

Shocking, I know, but I guess we all have secrets...

In other news, the 'boy' has also been selected to be the "outsider" at the Innocent AGM, which is happening this coming Saturday. He'll be giving us a bigger report on that after it's all happened. Follow the meeting on Innocent's Twitter accounts here and here.

We've been

Enjoying spending some time in the company of other creative teams, attending industry events, competitions and generally working on our book. It’s been a busy two months, full with highs and lows but it’s been fun that’s for sure. The main highlights are below, some of which may be old news for some readers who follow our twitter.

UK Young Lions winners 2010

Luke entered the Guardian Cannes Young Lions competition with our good friend Alfred who is a very switched on lad (Wilf could not enter as he works freelance and is not based in an agency). They did well, claiming a runners-up spot in the print category. Happily, they won the Cyber category with the idea shown in the film below. It means they are heading to Cannes to compete against teams from across the world and to show the world what the UK has to offer.

Centrepoint - Websites Sleeping Rough from Alfred Malmros on Vimeo

The Newspaper Society

A few weeks ago we also attended the ‘Young team of the year’ competition (Run by the Newspaper Society). We were given a brief to produce a campaign for Strongbow that would run in local media. We had to present our idea to a panel of top judges by the end of the day and the experience of generating ideas in a room full of other teams was pretty rewarding. After speaking to most of the teams, it seems like there was a very similar thought in each teams idea but the teams that won managed to quickly convert it into an original execution. Afterward, some lovely people with cameras asked us all to explain our idea which you can see below (Best to click through to watch it on YouTube).

Err, yeah.....

We didn’t win but the two teams that did were given the chance to go and face the rest of Europe on another brief at ‘BestYet team of the year’. And we can now report that one of the UK teams (Gavin and Julia) won the competition.Below you can watch a little piece of content that the Newspaper Society have produced to generate views of the work and interest in future competitions (Again best to click through to watch it on YouTube).

Open firefly