Photo via Ian MuttooOver the last month or so we've had the pleasure of spending of our spare time helping out at Anomaly London. Today the news broke that they have won they have won the two-way pitch with Fallon for the Sony Europe account. A more informative news story can be found here.
We've been lucky to share some time with Johnny Vulkan (Who inspired Luke to write his dissertation on branded utility and the future ethics of advertising.) Mike Byrne and Paul Graham; assisting and listening to them work during the pitch, which has been very valuable. Seeing the application of their strategy through to creative ideas. What's more, we even managed to get an idea presented and overall its been rather rewarding.
Its also interesting to look at how they solve business problems overall, rather than just create adverts. So we look forward to seeing it come together. It can be summed up by this quote from Ben Moore (Sony VP of Communications)
"We are looking for great strategic thinking that leads to great creative execution. To get there we were looking for a new advertising model that puts brilliant people, who instinctively understand digital but who have an agnostic view, at the heart of our approach. Anomaly will give us that."
Thanks to Everyone at Anomaly London for the late night grub and words of wisdom and a special thanks to Alfred for his continued support.
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