Tuesday, December 8, 2009

Sony pitch win

Photo via Ian Muttoo

Over the last month or so we've had the pleasure of spending of our spare time helping out at Anomaly London. Today the news broke that they have won they have won the two-way pitch with Fallon for the Sony Europe account. A more informative news story can be found here.

We've been lucky to share some time with Johnny Vulkan (Who inspired Luke to write his dissertation on branded utility and the future ethics of advertising.) Mike Byrne and Paul Graham; assisting and listening to them work during the pitch, which has been very valuable. Seeing the application of their strategy through to creative ideas. What's more, we even managed to get an idea presented and overall its been rather rewarding.

Its also interesting to look at how they solve business problems overall, rather than just create adverts. So we look forward to seeing it come together. It can be summed up by this quote from Ben Moore (Sony VP of Communications)

"We are looking for great strategic thinking that leads to great creative execution. To get there we were looking for a new advertising model that puts brilliant people, who instinctively understand digital but who have an agnostic view, at the heart of our approach. Anomaly will give us that."

Thanks to Everyone at Anomaly London for the late night grub and words of wisdom and a special thanks to Alfred for his continued support.


Anonymous said...

what do you mean by 'helped out?



Luke & Wilf beta said...

We spent weekends and evenings helping them out with anything that needed doing. From fetching things for the presentation down to trying to offer up some ideas.

Seeing as it wasn't during the day nor every day, we don't refer to it as a 'placement' but just as helping out.

The Idea Bakery said...

nice one.

Where i work, we do the dm/shop stuff. There's an entire floor dedicated to sony. Looks like good brand to work on.

Open firefly