Wednesday, November 25, 2009

The weeks gone by

The last few weeks have been rather busy but the D&AD digital workshops are now over and this is an attempt to get some thoughts down before things pick up again. It feels good to have things out of our heads onto something slightly more solid, not to mention it’s forced us to try and make sense of what we’ve been told.

Post Profero:

We were told that it’s easy to produce a piece of utility without a big idea. That can mean that you jump straight to execution, rather than considering exactly how it will be a solid piece and not just throwaway. Its important that we spend time considering exactly what you’re trying to say or do with the utility and how it can be supported.

If you really want to sell an idea, see if you can get it made yourself or with the help of others, particularly if its something that takes existing behavior and attempts to change it. As if you can prove it works in the real world and not just in concept, then it’s a lot easier to sell the work.

Post The Viral Factory:

Making something viral seems to be about gaining an understanding of what makes people communicate and about knowing the culture you are trying tap into.

Not to mention, it’s only a viral if its actually ends up with a huge amount of hits of effects everyday culture.

Does a viral have to be film based, what about a piece of music or those stupid little restaurant vouchers? Although they are not considered ‘creative’ that are very popular and if you could take this idea and transfer it into a more expansive creative idea then you may be onto a winner.

Maybe the best type of viral is to conduct experiments and then showcase those, as if you’re doing something groundbreaking and exciting then you’ll attract attention. This ties into the sponsorship model rather than actually having an end frame at the end. So maybe create this real life activity and although your brand is in the background, it could gain recognition for its understanding.

Sharing content on facebook and such has become a huge deal. If your share a viral, then its saying something about you to others. This is bad but sadly its true. Particularly for younger teens, who can encounter huge amounts of pressure online.

Post R/GA:

They looked at the work that was produced from the briefs we were given by all the agencies during the workshops. The main feedback was that they wanted our work to be more finished visually, which represents the dilemma. As we’ve had several crits were we have been told to stick to the scamps, until you’ve had so much feedback that you know an idea is going to stay in your book. That’s when you work the idea up.

So if those of you who care to read this want to share your personal experiences on the comments section, we’d be interested to see the current trend?

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