Issues with iTunes made us think about how we listen to music these days. Apart from iTunes, we personally use Spotify, Deezer and The Hype Machine (The last being a personal favourite.)
So Hype Machine in particular has its own online feed of songs, which randomly generates new tracks that seem to relate to the popularity of each track in musical blog land. Which to us is awesome, as most of the people that write music blogs are the people that go to tiny gigs that you can't be bothered to attend. Then you get to sift through all their hard work for little musical nuggets, making you feel like your down with all the new music and before all the commercial hype and blah. Anyway, we digress.
Our point is that Spotify or preferably the Hype machine should broadcast on a digital frequency (If they do not already.) Thus allowing you to listen to the random stream of music whilst in your car or on your snazzy new iPod with it's in-built radio. Wouldn't that be ace, then the blogs would really get a following and build an even larger community. This might already exist, but if it doesn't then maybe we should make it happen. Any thoughts on this, let us know.
Showing posts with label Thought. Show all posts
Showing posts with label Thought. Show all posts
Monday, September 14, 2009
Monday, July 13, 2009
Thought For Today
Real people do real things that brands cannot without looking false.
So instead just help people with their stuff.
So instead just help people with their stuff.
Tuesday, May 5, 2009
Human Interaction: Good Vs Bad
Not normally the types to write a post on adverts we don't like, we feel particularly compelled to write this after a conversation on the train this morning.
There are people within advertising that see digital and above the line as two different disciplines, we know people that think its just web banners and Facebook fan pages. This should not be the case.
The internet and digital in general are there to assist human interaction, all the gadgets in the world should only be utilities, after all that is the purpose of the internet. Overall, to us it seems that if you don't really include this basic understanding then your digital or non- digital will not resonate. This leads us to the reason that we are writing this, the horrible T-Mobile flash mobs.
First, these events show the sheer amount of money that T-Mobile have to throw away on adverts rather than spending it on their customer service (bitter customer experience.) Second, these stunts have a very forced nature. We don't care if you pay for Pink to be in the crowd, what we would appreciate much more is if you didn't shove a camera in the face of all those singing away. Now I am not saying that this wasn't an effective idea, but when the idea becomes more focused on getting footage to seed on the internet, than actually have a feeling, then you know you've lost your way.
In comparison we have Tweenbots, a lovely experiment by Kacie Kinzer, a student at ITP. It may be a month or two behind the times now, but it's the best use of thinking we can recall right now. It uses a small robot to impact upon the citizens of NY, giving them a glimpse of something more personal than just a piece of content for a viral.
Tweenbots was an investigation into human nature - into the reactions of the everyday person. The content and films were secondary to the impact upon those affected. Brands don't need to copy this, but they do need to understand that the very essence of this supposedly 'digital' mentality should be to impact/ assist upon people during their day, not to use them as feed for online content.
Oh, just to note. There shouldnt even be a 'digital' mentality, it should just be about a basic understanding of how we all react best with interaction and using whatever method is best to do this.
There are people within advertising that see digital and above the line as two different disciplines, we know people that think its just web banners and Facebook fan pages. This should not be the case.
The internet and digital in general are there to assist human interaction, all the gadgets in the world should only be utilities, after all that is the purpose of the internet. Overall, to us it seems that if you don't really include this basic understanding then your digital or non- digital will not resonate. This leads us to the reason that we are writing this, the horrible T-Mobile flash mobs.
First, these events show the sheer amount of money that T-Mobile have to throw away on adverts rather than spending it on their customer service (bitter customer experience.) Second, these stunts have a very forced nature. We don't care if you pay for Pink to be in the crowd, what we would appreciate much more is if you didn't shove a camera in the face of all those singing away. Now I am not saying that this wasn't an effective idea, but when the idea becomes more focused on getting footage to seed on the internet, than actually have a feeling, then you know you've lost your way.
In comparison we have Tweenbots, a lovely experiment by Kacie Kinzer, a student at ITP. It may be a month or two behind the times now, but it's the best use of thinking we can recall right now. It uses a small robot to impact upon the citizens of NY, giving them a glimpse of something more personal than just a piece of content for a viral.
Tweenbots was an investigation into human nature - into the reactions of the everyday person. The content and films were secondary to the impact upon those affected. Brands don't need to copy this, but they do need to understand that the very essence of this supposedly 'digital' mentality should be to impact/ assist upon people during their day, not to use them as feed for online content.
Oh, just to note. There shouldnt even be a 'digital' mentality, it should just be about a basic understanding of how we all react best with interaction and using whatever method is best to do this.
Monday, March 16, 2009
Masterpieces
Saw this today on the Guardian site, it's created using Brushes on the iPhone.
It's made us think about the notion of masterpieces. We had a debate a while ago, wondering why we hardly hear about modern masterpieces, there's loads of work in the Tate modern, but nothing is really described as a modern masterpiece. Besides, we aren't really fans of what is considered contemporary art.
Maybe, masterpieces are dependent on the context of when they are made. Lots of paintings were created a long time ago, that will forever be considered masterpieces. Does that mean that the masterpieces of our time, should use technology that is specific to what we use now.
In this case, the work linked above by Jorge Colombo could be considered a modern masterpiece. His skill in creating pictures on a tiny screen using his fingers, that could easily have been created by an abstract artist with a brush, show huge amounts of skill. So could it be that we just need to push the limits of current technology? Masterpieces on canvas are gone, we should now explore other possibilities.
It's made us think about the notion of masterpieces. We had a debate a while ago, wondering why we hardly hear about modern masterpieces, there's loads of work in the Tate modern, but nothing is really described as a modern masterpiece. Besides, we aren't really fans of what is considered contemporary art.
Maybe, masterpieces are dependent on the context of when they are made. Lots of paintings were created a long time ago, that will forever be considered masterpieces. Does that mean that the masterpieces of our time, should use technology that is specific to what we use now.
In this case, the work linked above by Jorge Colombo could be considered a modern masterpiece. His skill in creating pictures on a tiny screen using his fingers, that could easily have been created by an abstract artist with a brush, show huge amounts of skill. So could it be that we just need to push the limits of current technology? Masterpieces on canvas are gone, we should now explore other possibilities.
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